PREGO x Frands Jensen - Quality conscious and Danish-owned since 1966.
PREGO is a Danish eyewear brand with a focus on quality, functionality, and design. We are part of Frands Jensen A/S, which was founded back in 1966.
Our sunglasses are made in optical frame quality and are perfect for prescription sunglasses. With a large collection that appeals to a wide range of people, we offer stylish and comfortable sunglasses at competitive prices.
In addition to sunglasses, we have a great collection of ready-made reading glasses for both men and women. The reading glasses are available from +1.0 to +3.0 in steps of 0.5 diopters, and some models are available from +0.5 with a bluelight filter and up to +4.0. We also offer a wide selection of wear overs with polarized lenses, contrast lenses and yellow driving lenses.
Read more about PREGO, our history and see the entire collection here on the site.
FRANDS JENSEN: WHERE IT ALL STARTED
1966 was where it all started. Jesper's grandfather Frands was in charge when PREGO (then called Frands Jensen) took his first steps in Odense. Although many years ago, the basic thoughts of the company and Frands’ vision with the company are still the same.Frands has always been very concerned with the cooperation with the factories. The factories that produce PREGO are collaborators we have had since the beginning. The youngest relationship is over 15 years. But even though we have worked with the factories for a long time, we still carry out extensive audits both in the form of visiting the factories ourselves and through external agencies (including Bureau Veritas) according to recognized international standards, including BSCI and SMETA/SEDEX.The audits focus on Labour Standards, Health and Safety and Environment and Business Ethics. It always has and always will be very important to us, because it is your guarantee for glasses that are made in proper conditions and from good materials.For Frands, it was not a success criterion to press suppliers as much as possible on price and quality, but rather to make contractual terms that allowed proper working conditions and good product quality. What mattered to him, and which remains the basic idea of PREGO, is respect for manufacturers and their quality. Because as he once said to Jesper “ " do not try save 50 cents; it just ends up costing you a dollar." Although Frands is no longer in the company, his vision still continues, which is why we still never compromise on the good quality.
PREGO LAUNCHES ITS FIRST COLLECTION
In 1997, PREGO launches its first collection - already at this time, the mission was to create designs that lasted a long time. The glasses in the first collection were considered modern and minimalist by the contemporaries.
JESPER TAKES OVER THE FAMILY BUSINESS
PREGO has been a family business since the beginning. In 2001, it will be Jesper's turn to continue the business. For Jesper, for example, it is important to continue the good cooperation that his grandfather had with the suppliers - many of them also family businesses with people who have known Jesper since he was a teenager. When Jesper took over the company, it was of course in his own way. And since 2001, when Jesper took the lead, sustainability and innovation have been allowed to fill even more in the company, although it has always been part of Prego'S DNA.
PREGO REALLY GETS ITS FOOT IN THE FIELD OF SOME OF THE BIG PLAYERS ON THE MARKET
In 2003, PREGOs supply chain is stronger than ever before. We become incredibly proud when some of the biggest retailers in the world look to PREGO to see "how it's done". And that really takes off in 2003. We are happy to provide our know-how and supply chain when, for example, well-known fashion brands need it. In this way, we can also continue to improve our skills and make our processes even sharper.
PREGO STARTS EXPORTING ITS OWN BRAND OUTSIDE SCANDINAVIA
In 2004 we start exporting our own brand outside Scandinavia. It is a huge step on the way to becoming the international company that we are today. But it is also a great responsibility that we do not take lightly. For when you are a global company that we are, you must also take a position and make your contribution in the world in which we live.
PREGO AND KAREN SIMONSEN START A COLLABORATION
In 2014 we launch Karen Simonsen x PREGO. A collection based on Karen Simonsen's unique style and universe combined with our many years of experience with quality and fit. The collection focuses on Colors, details and style, while giving you a sunglass that fits your eyes well. The collaboration with Karen Simonsen continues to be a cornerstone of our business and a collaboration we treasure very highly because we love Karen's unique and beautiful style.
PREGO BEGINS TO COLLABORATE WITH TOM KRISTENSEN
In 2015, PREGO together with Tom Kristensen creates a collection of sunglasses for the cool, modern man. Sunglasses with focus on the detail, where nothing is left to chance and where all materials are specially selected. Of course, direct threads can also be drawn between the sunglasses collection and Tom Kristensen's racing driver career. It is a very special collaboration for PREGO, which to this day still stands for good craftsmanship and completed design.
PREGO WINS INTERNATIONAL DESIGN AWARD FOR BEST DESIGNER SUNGLASSES
In 2017, PREGO wins the innovative design award for best designer sunglasses at the Nana Woody and John award show. It permeates our DNA-we will be innovative-always - and it is expressed in our work both in terms of our products and in terms of the way we create our products. This award was a recognition from the industry and proof that we are once again succeeding in just that.
DANNY BECOMES PART OF THE PREGO FAMILY
In 2020, Danny becomes part of PREGO. He brings the fashion industry's angle into the partnership because he has been a part of that world for many years. It's a unique opportunity for PREGO because it gives new eyes on that part of the business. Danny fits perfectly into the PREGO family because he loves to make a difference in the world, make his mark, have fun while doing so and make products of proper quality. A match made in heaven in our eyes. We're really glad Danny wanted to to come aboard.
PREGO ENTERS INTO PARTNERSHIP WITH PLASTIC BANK
In 2020, PREGO also enters into partnership with Plastic Bank. We start the collaboration with Plastic Bank because they fit perfectly with our vision of creating social value and sustainability, and because we believe so much in the mission they are on. Therefore, we could not help but ride on their wave.